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5 Predictions for FinTech in 2016

Monetary interactions once meant face-to-face meetings where cash exchanged hands. The financial services industry has since undergone innumerable transformations. With Finovate Europe right around...

Create a Culture to Keep Employees Happy

There’s no secret about it: happy employees are productive employees. However, not a lot of American employees are happy. According to a Gallup poll,...

5 Ways to Tank Your Social Media Marketing Strategy

Social media plays an important role in our world today — more so than just making it easy to stalk friends, follow celebs, and...

Uphill Battle? How Ecommerce Should Conquer Customer Loss Aversion

A new year means reflecting on your customers’ habits — including their spending patterns. After the holiday shopping frenzy, it’s no wonder that many...

5 Ways to Retain Your Customers through Brand Loyalty

So now that you’ve reeled in a new customer, the hard work is over, right? In many cases, the work has just begun. Customer...

3 Ways to Keep Insurance on Your Client’s Radar (Without Getting...

While everyone wants to feel empowered and cared for by their insurance agent, few things can squash those happy vibes like getting a little...

4 “Customer” Phrases You’re Messing Up

Over the last decade, there has been an enormous shift in focus from product to customer.  Whereas product quality was once the main priority,...

Ecommerce Customer Acquisition: Turning Old into New

It’s a pretty well known fact in the world of ecommerce that the most effective form of marketing is through word of mouth. Consumers...

8 UI Fixes to Set Conversion Rates on Fire

Your sales team is fantastic, your email campaigns get enough opens and clicks to make your head spin, and your homepage views are through...

How to Avoid the Sales Automation Apocalypse

Marketing automation has been the pinnacle of customer engagement ever since Amazon managed to really get it right.  The purpose of automation is to...
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