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Building a System of Engagement

As business moves online, engagement between companies and their customers online becomes a major component of the customer experience. While data about customers is...

When Should Humans Be Used Over Bots In Customer Service?

To use a bot in your business or not, that is the question. Recently, businesses have been working on improving their artificial intelligence engines,...

Omnichannel Customer Engagement

A Path Towards Delivering An Optimal Customer Experience It’s no secret that customer expectations are at an all-time high and, for many companies, meeting their...

CoBrowsing Vs. Screen Sharing

CoBrowsing (or Collaborative Browsing) is a relatively new technology propelled by pioneers in the SaaS space. However, customer experience professionals seem to think that...

Visual Engagement and Customer Loyalty

For businesses that refuse to focus on customer experience as a differentiator, customer loyalty is at an all-time low. Any enterprise that does not...

Extending the Customer Experience to the Employee Experience

“The days of begging for a job are gone. It’s a candidate’s market. We send them ‘thank you’ notes after interviews now.” This quote...

Measuring Customer Experience

According to a study by Walker, by the year 2020, price and products will no longer be the key brand differentiator — customer experience...

Becoming A Bigger Part Of The Customer Experience

Recently, call centers across the globe have been re-imagining their operational focus to become “contact centers”. This is likely due to the fact that...

Understanding CSAT

It’s indisputable: customer satisfaction (or CSAT) is directly affected by whether customer expectations were met. By meeting or exceeding customer expectations, companies are building...

Ways to Exceed Customer Expectations

Not meeting or exceeding customer expectations can lead to a  lower customer satisfaction score. Unhappy customers are unlikely to stick around.