Dipping Online Sales? Time to Perfect the Art of Personalization
It seems almost counterintuitive to say the online shopping experience, designed to eliminate the middleman and its associated costs, needs to bring back the...
How Mayday Is Changing Tech Support and Customer Service
In the Fall of 2013, Amazon launched a groundbreaking customer service feature available on their HD products. "Mayday" enables users to visually connect with...
Digital-First Strategy
The term "digital-first" has become very buzzy within the retail world. From automotive sales to luxury retail, executives have digital-first on their minds. One...
Real-Time Lead Response
"When the opponent is just beginning to plan its strategy, it is easy to strike" - Sun Tzu
So your company website is looking crispy,...
Skype Will Die Sooner Than You Think
It has only been two years since Microsoft purchased Skype for $8.5B (at a time when Skype was generating around 800M in annual revenue)....
WebRTC vs. Flash – Not Much of a Competition
WebRTC (Web Real Time Communication) the newest standard for online communication and is intended to replace Adobe's old-man Flash. Prior to WebRTC, in order...
Offshore vs. Outsource: Pros, Cons, and Tips
Throughout my life I have spent hundreds of thousands of dollars hiring contractors. I have usedOdesk, Elance, Houdini, Fiverr, Amazon Mechanical Turk and many...
Getting Away from: “How May I Help You?”
Lets talk about "chat-speak" for the modern day consumer. Chat has been around for almost 20 years and in that time there are a...
Facebook Advertising for your BDC
Chances are when you think of internet advertising your are thinking of purchasing keywords on Google. Given that Google has ~75% of the search...
Are You Spamming Your Visitors with Live Chat?
In design, the concept of “the crystal goblet” explains that a glass should be made of a clear material in order to showcase the...