Fashion Brands Must Boost Mobile Conversion Rates
Much like the Internet transformed the way people shop online, smartphones continue to innovate the way money is exchanged. Uber and Spotify, for example,...
The Evolution of Ecommerce
eCommerce is rapidly evolving. With an ecommerce juggernaut like Amazon opening its first brick and mortar store in Seattle last November and Bonobos growing...
Innovating Insurance Through Mobile Technology
Mobile technology has become an integral part of the digital experience since its inception less than 10 years ago, and it has single-handedly revolutionized...
6 Trends Disrupting the Insurance Industry
Not one to be left behind by changing times, the insurance industry has been striving to revolutionize its practice. Deloitte’s study, Insurance Disrupted, points...
Getting the Most Out of Customer Journey Mapping
Since the dawn of time, humans have been a storytelling species. We are able to connect with stories through content that is compelling and...
Innovation is the Key to Effective Employee Incentive Programs
Business owners are finding themselves in an interestingly flipped position as the global job market continues to improve. In a recent interview with Forbes,...
Repeat Customers = Valuable Customers
After an influx of new customers, you may be tempted to move on and focus all your efforts on additional sales. Resist the impulse....
Why Does Net Promoter Score Matter?
To understand NPS (Net Promoter Score), ask yourself how likely you would be to recommend your last clothing purchase on Amazon to a colleague....
5 Simple Tips to Reduce Online Cart Abandonment
Online shopping appears to be the perfect method to grow a company in an increasingly globalized world. Considering that everything you want to buy...
Optimizing Customer Experience for the Omnishopper
As our economy increasingly depends on digital devices, online retailers everywhere are adapting their sales strategies to cater to a new type of client:...