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Innovation is the Key to Effective Employee Incentive Programs

Business owners are finding themselves in an interestingly flipped position as the global job market continues to improve. In a recent interview with Forbes,...

Repeat Customers = Valuable Customers

After an influx of new customers, you may be tempted to move on and focus all your efforts on additional sales. Resist the impulse....

Why Does Net Promoter Score Matter?

To understand NPS (Net Promoter Score), ask yourself how likely you would be to recommend your last clothing purchase on Amazon to a colleague....

5 Simple Tips to Reduce Online Cart Abandonment

Online shopping appears to be the perfect method to grow a  company in an increasingly globalized world. Considering that everything you want to buy...

Optimizing Customer Experience for the Omnishopper

As our economy increasingly depends on digital devices, online retailers everywhere are adapting their sales strategies to cater to a new type of client:...

5 Mistakes You Should Never Make on a Cold Call

There’s one major reason why you’re still making cold calls: they work. Sales expert Alen Mayersays cold calling is “an effective and powerful sales...

5 Predictions for FinTech in 2016

Monetary interactions once meant face-to-face meetings where cash exchanged hands. The financial services industry has since undergone innumerable transformations. With Finovate Europe right around...

Create a Culture to Keep Employees Happy

There’s no secret about it: happy employees are productive employees. However, not a lot of American employees are happy. According to a Gallup poll,...

5 Ways to Tank Your Social Media Marketing Strategy

Social media plays an important role in our world today — more so than just making it easy to stalk friends, follow celebs, and...

Uphill Battle? How Ecommerce Should Conquer Customer Loss Aversion

A new year means reflecting on your customers’ habits — including their spending patterns. After the holiday shopping frenzy, it’s no wonder that many...
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